The current issue of Mystery Scene magazine (with Dennis Lehane on the cover) includes a rave review of TIED IN: The Business, History and Craft of Media Tie-In Writing and some photos of vintage tie-ins. Reviewer Jon Breen says, in part:
If this is the Golden Age of anything in the popular fiction field, it may be the tie-in novel [...]There have always been formidable writers doing tie-ins, but they have generally been dismissed, not unreasonably, as quickies tossed off for a fast buck. That image has been improved somewhat by the quality work of editor Goldberg, the late Stuart Kaminsky, Max Allan Collins, and some of the International Association of Media Tie-in Writers members contributing to this volume. [...] With it's helpful how-to tips and articles, the book is primarily directed towards other writers, and established pros at that. But many fans and scholars will enjoy the inside-the-business stuff.
Breen goes on to single out chapters by David Spencer, John Cox, and Max for praise. I hope this will give a jolt to sales of the book, proceeds of which go to support the IAMTW. Lee